Winners will be announced live at Demand & Expand in
San Francisco on May 19 & 20.
Award Categories
Best Demand Gen Campaign
- For campaigns that clearly moved pipeline or revenue, whether through ABM, multi-channel plays, or smart execution across the funnel.
Best Lifecycle Marketing
- For teams that nailed onboarding, engagement, retention, or expansion by showing up at the right moments with the right message.
Customer Marketing/Advocacy
- For programs that turned happy customers into vocal champions through advocacy, referrals, community, or co-marketing.
Marketing Ops & Automation
- For behind-the-scenes systems that made GTM work better, from cleaner data to smarter routing and orchestration.
Best PLG Experiment
- For product-led bets that paid off, improving acquisition, activation, or expansion through experimentation.
Best Use of AI / Innovation
- For creative, effective uses of AI in marketing, from personalization to internal tools or novel workflows.
CMO of the Year
- For marketing leaders who delivered impact through strong GTM leadership and execution.
Best B2B Marketing Tech
- For products that genuinely changed how modern B2B teams run their go-to-market.
