The Premier Event for
B2B Marketing Teams

Join the world's best B2B marketers for two full days of in-depth sessions and meaningful connections, with many sessions showcasing Claude. No panels here!

May 19 & 20, 2026 | San Francisco, CA
Grab Your Pass

Two days. Five tracks. 600+ B2B marketers and marketing leaders.

Don’t miss out on the only live event designed unite the full funnel. AI will be infused throughout, with many sessions revealing how they are using Claude Code and agents to assist in their role.

Day 1: Tuesday, May 19

DEMAND TRACK

Topics covered include:
  • AI-Assisted ABM
  • Attribution, AEO/GEO
  • Claude Code + Demand

Day 2: Wednesday, May 20

GTM OPS TRACK

Topics curated by: MarketingOps.com
  • Marketing Operations
  • Revenue Operations
  • GTM Product Management

PLGTM TRACK

Topics covered include:
  • PLG Marketing
  • Product Onboarding
  • AI-Native Marketing
  • DevTools Marketing

EXPAND TRACK

Topics covered include:
  • Customer Marketing
  • Upsell/Cross-sell Marketing
  • Lifecycle Marketing
  • Claude Code + Customer Marketing

Day 1: Tuesday, May 18

DEMAND TRACK

Topics covered include:
  • AI-first Demand Generation
  • Lifecycle Marketing
  • Attribution, AEO/GEO

PLGTM TRACK

Topics covered include:
  • Product-led Marketing
  • Intelligence Transformation
  • AI-Native Marketing
  • Dev Tools Marketing

Day 2: Wednesday, May 19

GTM OPS TRACK

Topics curated by MarketingOps.com:
  • Marketing Operations
  • Revenue Operations
  • GTM Product Management

EXPAND TRACK

Topics covered include:
  • Customer Marketing
  • Marketing-led Product Adoption
  • Usage-based Marketing
  • Driving expansion & cross-sell pipeline from customers

Invite only: Monday, May 18

CMO EXECUTIVE SUMMIT

Back by popular demand. Marketing executives, VP or higher at upper mid-market and enterprise companies are invited to join us the day before the conference for exclusive afternoon of deep insights, high-impact discussions, and meaningful peer connections.

Request your invitation to the CMO Executive Summit.

Topics covered include:
  • AI Marketing Transformation
  • Running Marketing in the AI Era
Starts in
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Who should attend Demand & Expand?

CMOs & Marketing Leaders
Growth Marketers
Demand Generation Marketers
Lifecycle & Customer Marketers
Marketing Operations Pros
Other GTM Team Members

Past attendees include:

Featured 2026 Speakers

We're pleased to introduce the first batch of our featured 2026 Speakers. More to be announced soon!

Kevin Lau

Kevin Lau

VP, Global Customer Marketing
Lorena Morales

Lorena Morales

Director of Global Digital Marketing Revenue Operations
Ronnie Duke

Ronnie Duke

Head of Marketing Operations
Nani Shaffer

Nani Shaffer

VP of Demand Generation
Ashley Faus

Ashley Faus

Head of Lifecycle Marketing, Portfolio
Colin Netal

Colin Netal

Head of Demand Generation - B2B
Phuong Pham

Phuong Pham

Senior Director, Marketing Operations
Katrina Wong

Katrina Wong

CMO
Tess Pfeifle

Tess Pfeifle

Associate Director, Marketing
Jeff Canada

Jeff Canada

Marketing Operations Lead
Kelly Jo Horton

Kelly Jo Horton

Head of Lifecycle Marketing Ops
Guy Yalif

Guy Yalif

Chief Evangelist
Justin Sharaf

Justin Sharaf

Sr. Director, Marketing Strategy, Operations, Analytics
Craig Rosenberg

Craig Rosenberg

Chief Platform Officer
Doug Pullman

Doug Pullman

CMO
Clio Castruccio

Clio Castruccio

Head of Customer Demand Generation
Sara Steffen

Sara Steffen

Sr. Director, Customer Marketing
Andy Caron

Andy Caron

CEO
Karishma Rajaratnam

Karishma Rajaratnam

Product Marketing Lead
Laura Schaffer

Laura Schaffer

Head of Growth & Marketing

2026 Tickets

Attending as a group or bringing the whole marketing team? Save big with team ticket packs! Details below:

Hotel

We've partnered with the San Francisco Marriott Marquis directly across from the venue to offer attendees a group rate on their hotel accommodations during the conference. Rooms start at $339 per night and must be reserved by April 26, 2026.

Book your Hotel room here

Sponsors

Interested in sponsoring? Get in touch at dave@inflection.io