Two days. Five tracks. 600+ B2B marketers and marketing leaders.
Don’t miss out on the only live event designed to break bottlenecks, and unite the full funnel. From lead gen to lifecycle, from ops to expansion, meet and learn from the innovators shaping modern GTM.
Day 1: Tuesday, May 19
DEMAND TRACK
- AI-first Demand Generation
- Lifecycle Marketing
- Attribution, AEO/GEO
- AI Marketing Tactics & Agentic Marketing Workflows
Day 2: Wednesday, May 20
GTM OPS TRACK
- Marketing Operations
- Revenue Operations
- GTM Product Management
PLGTM TRACK
- PLG Marketing
- Product Onboarding
- AI-Native Marketing
- DevTools Marketing
Day 1: Tuesday, May 18
DEMAND TRACK
- AI-first Demand Generation
- Lifecycle Marketing
- Attribution, AEO/GEO
PLGTM TRACK
- Product-led Marketing
- Intelligence Transformation
- AI-Native Marketing
- Dev Tools Marketing
Day 2: Wednesday, May 19
GTM OPS TRACK
- Marketing Operations
- Revenue Operations
- GTM Product Management

Invite only: Monday, May 18
CMO EXECUTIVE SUMMIT
Back by popular demand. Marketing executives, VP or higher at upper mid-market and enterprise companies are invited to join us the day before the conference for exclusive afternoon of deep insights, high-impact discussions, and meaningful peer connections.
Request your invitation to the CMO Executive Summit.
- AI Marketing Transformation
- Running Marketing in the AI Era











Who should attend Demand & Expand?
Past attendees include:






Featured 2026 Speakers
We're pleased to introduce the first batch of our featured 2026 Speakers. More to be announced soon!

Kevin Lau


Andy Caron


Laura Schaffer


Lorena Morales


Ronnie Duke


Nani Shaffer


Karishma Rajaratnam
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Ashley Faus


Colin Netal


Phuong Pham


Katrina Wong


Tess Pfeifle


Jeff Canada


Kelly Jo Horton


Guy Yalif

2026 Tickets
Hotel

We've partnered with the San Francisco Marriott Marquis directly across from the venue to offer attendees a group rate on their hotel accommodations during the conference. Rooms start at $339 per night and must be reserved by April 26, 2026.
Book your Hotel room here



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