Demand & Expand - The Premier Event for B2B Marketing Teams

Two days. Five tracks. 600+ B2B marketers and marketing leaders.

Don’t miss out on the only live event designed to break bottlenecks, and unite the full funnel. From lead gen to lifecycle, from ops to expansion, meet and learn from the innovators shaping modern GTM.

Day 1: Tuesday, May 19

DEMAND TRACK

Topics covered include:

Demand Generation
Lifecycle Marketing
Full Funnel Attribution

Day 2: Wednesday, May 20

GTM OPS TRACK

Topics curated by: MarketingOps.com

Marketing Operations
Revenue Operations
GTM Product Management

PLGTM TRACK

Topics covered include:

Product-led Marketing
Intelligence Transformation
AI-Native Marketing
Dev Tools Marketing

EXPAND TRACK

Topics covered include:

Customer Marketing
Marketing-led Product Adoption
Usage-based Marketing
Driving Expansion & Cross-sell Pipeline from Customers

Day 1: Tuesday, May 18

DEMAND TRACK

Topics covered include:

Demand Generation
Lifecycle Marketing
Full Funnel Attribution

PLGTM TRACK

Topics covered include:

Product-led Marketing
Intelligence Transformation
AI-Native Marketing
Dev Tools Marketing

Day 2: Wednesday, May 19

Spring Fling

Topics covered include:

Marketing Operations
Revenue Operations
GTM Operations

EXPAND TRACK

Topics covered include:

Customer Marketing
Marketing-led Product Adoption
Usage-based Marketing
Driving expansion & cross-sell pipeline from customers

Full agenda coming soon

Invite only: Monday, May 18

CMO EXECUTIVE SUMMIT

Back by popular demand. Executives, VP or higher at 100+ employee companies will be invited to join us on the afternoon of Monday, May 18 at City View for exclusive executive roundtable discussions, presentations and networking, Please register for the conference to be considered for an invite to the executive Summit.

Topics covered include: